Pfizer



Pfizer pharmaceuticals
Pfizer pharmaceuticals
Most cigarette smokers want to quit, but fewer than one in ten smokers succeed in quitting without the right support mechanisms in place. At CubeZoo, we believe in leveraging technology to create meaningful solutions that drive positive change. Our partnership with Pfizer Pharmaceuticals exemplified this ethos, particularly in our collaboration to support South African smokers in their journey to quit.
The app, called MyTimeToStart, educated smokers about the realities of smoking and used clever methods to engage their emotions to trigger them to quit. Ranging from money and fitness, to beauty and self-worth, the app emphasised the negative effects of smoking and the benefits of giving up the habit.



Design Direction: Mood Board
context
Crafting the visual identity for MyTimeToStart, we embarked on a journey of meticulous curation, assembling a vibrant mosaic of colours, typography, imagery, and design elements. Every choice was inspired with the essence of the app's mission: to empower and ignite positive change in the lives of smokers.
what we did
In the journey to conceptualise MyTimeToStart, we embarked on immersive consultations, delving deep into the essence of wellness. Our exploration led us to a profound understanding of wellness aesthetics, guiding us to curate a palette of vibrant hues pulsating with vitality. Paired with tranquil illustrations, these colours evoke a serene ambiance, inviting users to embark on a journey of self-discovery and transformation. We selected refined typography to elevate the user experience, ensuring clarity and sophistication throughout the MyTimeToStart app. This harmonious fusion of creativity and precision transcends mere aesthetics; it embodies a visual narrative that resonates with Pfizer Pharmaceuticals's vision for holistic well-being and personal growth. Every element of MyTimeToStart was thoughtfully chosen to forge a profound connection with users, empowering them on their journey towards a smoke-free life.


Style Guide
Design Elements
In our commitment to ensuring consistency throughout the MyTimeToStart app, we crafted a digital guide detailing essential design elements. This strategic initiative not only enhanced the user experience but also streamlined the process of quitting smoking, making every interaction with MyTimeToStart smoother and more conducive to achieving a smoke-free life.
User Experience (UX)
User Interface (UI)


Our Challenge

Native to IOS and Android, so everything the team achieved on one platform had to be implemented on the other
Our Solution

Using the camera on the back of the phone, the team created a blood pressure monitor
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