/ THE CORPORATE IDENTITY DESIGN THAT SETS YOU APART
A corporate identity design creates a powerful omnipresence for your business that keeps customers in touch with your brand value. It gets you noticed and leaves a lasting impression. Whether you want to refresh or seek a complete rebranding solution – we’ll strive to deliver and champion your brand presence.
/ THE BENEFITS OF A NEW OR RESFRESHED BRAND
+ Encapsulate your mission and values in a single solution.
+ Maintain consistency across all touch points with structured guidelines.
+ Leave your footprint by effectively sharing your unique selling point.
+ Celebrate and translate your brand story to a larger audience.
+ Own a brand that is significant and memorable.
/ OUR METHODOLOGY FOR CREATING A CORPORATE IDENTITY
We begin building a relationship with your new or existing business by conducting in-depth research to identify and understand why the brand exists. We dig deep to acquire as much data and insights as possible. We conduct business, competitor and customer analyses and identify what new technology exists that’s relevant to your industry. We use the insights obtained from these analyses to perform target audience segmentation.
Formulating our findings into a strategy, we begin the next step. A vision and mission are defined and immediate objectives are established. This captures the essence of your brand identity from which the visual concept is designed.
+ CREATIVE CONCEPT
Our creative concept begins by developing the logo and supporting visual language. We experiment with fonts, colours and styles and develop the tone and personality of your brand. An inspiring brand story is crafted from the history of your business which complements and explains the thinking around the logo.
The final step involves applying the corporate identity design to the full brand ecosystem. After the logo and identity system has been created, all the visual elements around the new brand identity are captured in the form of a style guide. The style guide includes the logo and rules of usage. It also refers to typeface system, colour palette, layout guidelines and image referencing. This ensures that the design of all future collateral and marketing materials will look consistent and speak with one voice.